Jay Alves is in his fourth season as the club’s first Vice President of Communications and Public Relations after being named to the position on Jan. 4, 2005. He is in his 11th season with the Rockies, his 26th in baseball. He originally joined the club Oct. 20, 1997 and was then promoted to senior director after the 1999 season.

In addition to his PR duties, Alves occasionally subs as a color analyst for Rockies games on Fox Sports Net. He also works during the postseason for ESPN, FOX and Major League Baseball in a variety of duties. He has staffed several All-Star games as well.

Alves, 53, entered the game in 1981 with the Oakland A’s, where he served three years in marketing (1981-83) and three years as the Assistant Director of Scouting (1984-1986). Then, during his nine years as the Director of Baseball Information (1987-95), the A's hosted the 1987 All-Star Game and earned postseason berths four times, including three straight World Series (1988-90). He also worked on Oakland's radio broadcast team (1993-95) and hosted pre- and postgame talk shows. In 1996-97, he served as SportsChannel Pacific's Director of Public Relations.

Born Feb. 15, 1955 in Half Moon Bay, Calif., Jay and his wife Doreen make their home in Littleton with their sons, Andrew, Scott and Jake. Alves graduated from the University of Arizona with a degree in radio-television ('77). From 1978-80, he was an anchor and sports reporter at Tucson’s KGUN-TV.