Jay E. Alves, Vice President, Communications/Public Relations
Jay Alves was named to his current position on January 4, 2005. He enters his 14th season with the Rockies, his 29th in Major League Baseball. This past December Alves was honored by Major League Baseball as the recipient of the 2010 Robert O. Fishel Award for public relations excellence.
Alves, 56, began his baseball career in 1981 in the marketing department of the Oakland Athletics. After three years he was named the Assistant Director of Scouting (1984-1986) and then, over his last nine years with the Athletics, he served as the Director of Baseball Information (1987-95). During that time he was the lead club public relations representative for the 1987 All-Star Game and during four postseason appearances, including three consecutive World Series (1988-90). He was also a member of Oakland's radio broadcast team (1993-95) where he did play-by-play and hosted pre- and postgame talk shows. Just prior to coming to Colorado he was the Director of Public Relations at SportsChannel Pacific (1996-97).
In addition to his Communication and Public Relation duties with the Rockies, Alves has occasionally substituted as a color analyst for Rockies televised games. He has also worked during baseball's postseason for ESPN and FOX. In addition, on behalf of Major League Baseball Alves has worked in a public relations capacity at several All-Star games as well as the World Series.
Alves is a 1977 graduate of the University of Arizona with a degree in Radio-Television. Following graduation he was a sports anchor and reporter for the ABC affiliate in Tucson, Arizona, KGUN-TV.
Raised in Half Moon Bay, CA, Jay and his wife Doreen now make their home in Littleton, CO with their three sons, Andrew, Scott and Jake.
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