MAKING A DIFFERENCE EVERY DAY - HOME RUN FOR KINDNESS
In an effort to eradicate violence in our schools, the Rockies and Denver-based The Foundation for a Better Life came together to develop the Rockies Home Run for Kindness program, an initiative that will launch this month on social media, online and in schools.
Through a series of discussions and brainstorms, Rockies Owner/Chairman & CEO Dick Monfort, Vice President of Community & Retail Operations Jim Kellogg and President of The Foundation for a Better Life Gary Dixon, developed a concept that incorporated four pilot high schools, as well as a "global" Rockies Home Run for Kindness campaign to stretch into the future.
To add a bit of star power and positive encouragement for students involved in the program, several Rockies players have committed to support each of the school's Rockies Home Run for Kindness campaign, providing encouragement, inspiration and actually appearing at their school to kick off the program.
Students will be encouraged to complete and share via social media as many random acts of kindness as possible, aiming to complete at least 90 acts at each of the four pilot schools-the same number of feet on each baseline of a baseball diamond. If all four schools do their part, completing and reporting at least 90 random acts of kindness, they will have made it all the way around the bases-literally, a home run for kindness-and several students will be invited to Coors Field for a special onfield ceremony before a game.
And this campaign is certainly not limited to these four pilot schools. The random acts of kindness shared by all Rockies fans over the course of the season will add to the movement and be featured online at Rockies.com/kindness, as well as in the pages of Rockies Magazine.
More information on Rockies Home Run for Kindness is available in the April issue of Rockies Magazine and details will be released soon on Rockies.com.