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04/22/10 6:00 PM ET

McGregor memorial service set for Sunday

Rox ask fans to wear purple to honor late team president

DENVER -- The Rockies have asked that fans attending this weekend's series with the Marlins wear purple in honor of club president Keli S. McGregor, who died on Tuesday.

"One conversation I had with somebody that is very dear to all of us, she was talking to me and at one point in time during the course of the conversation she just said, 'Jim, just come home.'" manager Jim Tracy said from Washington, where the Rockies were playing the Nationals. "I told her, I said, 'We've got some business to take care of out here. A couple more days, and we'll be there.'

"Things cannot be easy walking in those hallways of our offices right now. We've had a couple days where we've been away. We've had the opportunity to reflect on a lot of different things. But now we've got to go back and help those that haven't had [it], the opportunity is not there for them to be where we're at. They're there with it every day, and they need us. We're going back to them.

The Rockies also announced on Thursday that they have moved the starting time of Sunday's game against the Marlins to 3:05 p.m. MT, to accommodate a morning memorial service.

"Let's face it, Sunday will not be easy," Tracy said. "The game's been moved back. You think about what would Keli want. Keli wouldn't want you canceling games. Keli wouldn't want you to go out there and say, 'We didn't do too good because our mind was some place else.' No, that's not who he was. Find a way to focus in for 2 1/2 hours or two hours and 45 mintues, that's what he wanted. That's what he was all about. But I can promise you this, that's not easy, that calls on your professionalism in about as deep a manner as you can possibly imagine."

The service, which is limited to McGregor's family and friends that want to attend, will be on Sunday at Coors Field at 11 a.m. Those attending the service may enter the stadium through Gates A or D beginning at 10 a.m.

"As an organization, as a family, we continue to struggle to understand why we lost a man that meant so much to everyone who knew him," Rockies chairman and CEO Charlie Monfort said in a club press release. "It's important that Keli's family and friends have the opportunity to come together and grieve for the loss we have collectively suffered."

The club's release also read, in part:

"The Colorado Rockies and the McGregor Family are overwhelmed by the outpouring of sympathy, support and prayers in response to the tragic death of McGregor on Tuesday morning."

For Sunday's game, the parking lot will open at noon, and gates will open at 2 p.m. The pregame autograph session has been canceled.

The Rockies also plan to have a special pregame tribute to McGregor before Friday's 7:10 p.m. game against the Marlins.

Friends and fans also are asked to visit a special blog through the team's website: rockies.mlblogs.com/.

The family has asked that contributions in McGregor's name be made to: The Colorado Rockies Foundation, 2001 Blake Street, Denver, CO 80205-2000.

Thomas Harding is a reporter for MLB.com. This story was not subject to the approval of Major League Baseball or its clubs.