3/27/2014 4:25 P.M. ET
Rockies and ROOT SPORTS partner for "Batter Up 4 Kids"
Every hit counts, every kid counts
By / MLB.com
The COLORADO ROCKIES are pleased to announce a partnership with ROOT SPORTS™ to benefit Children's Hospital Colorado and Special Olympics Colorado with a new charitable campaign called "Batter Up 4 Kids." Beginning today, all fans and even Rockies players can donate to the campaign by going online at www.Rockies.com/BatterUp to select one or more of their favorite Rockies player(s) for the first half, the second half or the entire Rockies season.
The total donation for the Batter Up 4 Kids program is determined by the number of hits ($1 per single, $2 per double, $3 per triple and $4 per home run) that player(s) has in your chosen time frame, with the half-season mark being the All-Star break. Starting on the season opener in Miami, on Monday, March 31, the campaign's dedicated web page, www.Rockies.com/BatterUp, will start tracking each player's statistics throughout the season, so fans and players can track their donation on any given day, and they can jump on board at any point in the season, with their credit card charged at the end of the regular season. One-time donations to the cause are also permitted through the same web page. All proceeds from the Batter Up 4 Kids campaign directly benefit Children's Hospital Colorado and Special Olympics Colorado. Every donor choosing a player will receive an "I backed" button and will be entered for an opportunity to win one of over 10 prizes, including autographed items.
"We are very pleased to again share a baseball themed program with ROOT SPORTS that benefits so many people in our community," said COLORADO ROCKIES Owner/Chairman and CEO Dick Monfort."The program is a great opportunity for our fans to combine the elements that make baseball a great game to follow and enjoy, while also supporting both Children's Hospital Colorado and Special Olympics Colorado."
"We are thrilled to partner with the COLORADO ROCKIES on the Batter Up 4 Kids campaign," said David Woodman, General Manager of ROOT SPORTS Rocky Mountain region. "This unique program not only gives fans a way to support their favorite players, but benefits two outstanding organizations as well."
About the COLORADO ROCKIES
Entering the National League as an expansion franchise in 1993, the COLORADO ROCKIES have earned the National League Wild Card twice (1995 and 2007) and following a September for the ages, represented the National League as the league champion in the 2007 World Series. Colorado's inaugural season featured several records still standing today, including the record for most wins by a National League expansion team in a single season (67).
The 1993 season also set a Major League record in attendance with 4,483,350 fans. Since 1993 the Rockies rank third in Major League Baseball total attendance, as nearly 63 million fans have attended Rockies games in Denver. The Rockies home, Coors Field continues to be one of the most popular and beautiful baseball destinations in the country, having hosted 2,000,000 plus fans in 18 of the ballpark's19 years. The Rockies have also set the standard for commitment to the community. Since 1993, the organization has distributed more than $24 million to the Rocky Mountain Region through the Colorado Rockies Charity Fund. For more information on the Rockies, please visit www.rockies.com , or follow us on Facebook, Twitter and Instagram .
About ROOT SPORTS
ROOT SPORTS™ is the home of the Colorado Rockies, Utah Jazz, Mountain West Conference, Big Sky Conference and University of Denver. The network reaches 2.6 million households across nine states and delivers more than 350 live events each year - all of which are available in high definition.
ROOT SPORTS ™ regional sports networks are operated by DIRECTV Sports Networks LLC in the Rocky Mountain, Northwest, and Pittsburgh regions. The three networks combined reach 9 million households across 18 states and own exclusive programming and distribution partnerships with more than 20 teams and conferences. DIRECTV Sports Networks is a controlled subsidiary of DIRECTV, the world's most popular television service.
This story was not subject to the approval of Major League Baseball or its clubs.